This is a brilliant idea.
where to buy disulfiram (antabuse) Most innovation, well, isn’t: it is “unnovation,” or innovation that fails to create authentic, meaningful value. The biggest stumbling block to innovation is unnovation: most companies are too busy unnovating to ever learn how to truly innovate.
In the race to innovate, most organizations forget a simple but fundamental economic truth. A new process, product, service, business design, or strategy can only be described as an innovation if it results in (or is the result of) authentic, durable economic gains.
http://beccajcampbell.com/books/foreign-identity-sneak-peek-2/ Unfortunately, much of what our economy produces today isn’t innovative — it’s unnovative. The evidence is hard to dispute: we merely need to note how deep the global decline is, how consistently 20th Century business fails to do stuff that matters — or just how many industries are caught simultaneously in deep crisis.
Here are some examples of unnovation.
The Hummer was a product unnovation, which destroyed value for both society and Detroit.
CDOs were a financial unnovation, that crippled the financial system, and have cost everyone hundreds of billions.
Integrating into auto finance was a business design unnovation for Detroit — one which diluted and sapped the incentives to make authentically innovative cars.
In our field, innovation requires investment and time. But “unnovation”! That’s a different story.